What is Hanger Appeal?

It's a term we use a lot --and often misunderstood by our clients. Hanger appeal is how a garment looks on the hanger, rather than on a body. A garment has hanger appeal if it looks good "on the rack". The interesting thing is that so many things, dresses for example, simply DON'T have it!

When we are in the market, we have showroom models try things on for us because we can't tell what they look like on the hanger, either! Then, when the merchandise arrives on our floor, our associates "play dress up"! They try things on, get our customers to try things on -- and really get to know the fit and look of our merchandise! We get see things on a variety of sizes, heights, body shapes, etc., which means that we can make recommendations for YOU!

That's just one of the things Willow Tree is so well known for! We have great items and know how to assist our customers in choosing the perfect outfits for any event. We know how to accessorize. We know trends!

Our job is to help you look and feel great...and we're GREAT at our job! Come in and let us show you.

Discover Your Essence with Trollbeads!

Trollbeads is the original "bead on bracelet" line! They've been around since 1976 and are stronger than ever!

The artists seek to express beauty through all that is magical, mystical and whimsical...and to create jewelry from nature's finest and most durable materials.

Trollbeads is all about creating magic!

Discover your essence with the magic that is Trollbeads!

Willow Tree is hosting a Trollbeads Special Event Thursday - Sunday this week - just in time for Mother's Day! Come in to the store to see them for yourselves!

Let's Be Perfectly "Frank"...Style is Everything!

Frank Lyman started in the fashion industry at the age of 18, as a salesperson.
The moment he met his first customer, Mr. Lyman knew he had a passion for fashion... especially design.

He then joined a ladies dress manufacturer where he worked his way up to sales director and eventually, president. Twenty five years later, in 2001 he founded his own company, Frank Lyman Design. Today he is surrounded by a team of talented and creative designers, providing cutting edge fashion to boutiques throughout North America and Europe.

Willow Tree is your only Frank Lyman resource in the region! Here you see two of the new arrivals ready for you at "the Tree"!

The quality of the fabric is phenomenal, the fit is exceptional and as you can see, the styles are gorgeous.

Ask us to show you the collection next time you visit!

Romantic and Sweet

This adorable sun dress is perfect for that summer wedding, shower, Easter, First Communition or Graduation. The colors are so bright and cheerful! The fit is really great, too.

April Showers Bring May Flowers?

Are you ready for Spring? We are!!

We've got some pretty great Spring coats and adorable rain boots ready to get you through the season if it ever arrives.

New from Donna Sharp

Donna Sharp has done it again! She's introduced great new patterns and styles.

There are a couple of cross body bags - perfect for travel or shopping. Then you'll notice a new pink and blue pattern, which make PERFECT diaper bags! There are so many options and sizes to choose from. Here you see just a few of them.

If you've not seen Donna Sharp bags, do yourself a favor and come check them out. She's a 5th generation quilter and offers bags that are the highest quality available. You'll fall in love!

The Beauty of Brighton

We recently put in the Brighton "Charm Bar" - which displays a minimum of 420 charms. There are two sides and two layers of sliding trays filled with all of the fabulous Brighton charms.

Come on in and take a look at charms for Mom (Mother's Day is May 8th) or the graduate on your list. We may even have a few charms that are perfect for you!

Remember, we are open 7 days a week. We are here from 10 a.m. to 9 p.m. each and every weekday. On Saturday we open our doors at 10 a.m. and close at 6 p.m. We open on Sunday at Noon and stay open until 4. There is not another store in the area that has such great hours!

We'll even be open on Mother's Day for those last minute shoppers!

Come in and experience BRIGHTON!

S.T.A.M.P.S. -- New for Spring!

What are S.T.A.M.P.S.???

They're only the earth's coolest, most individualistic and most fashionable selection of watches - and they'll be at Willow Tree for 3rd Friday - Girl's Night Out!

The band colors and selection of "faces" is incredible. You're going to fall in love. Get a band or two and a variety of faces -- and the possibilities are limitless!

The bands come three ways -- Croco, Patent or Classic -- in red, white, black, purple, mustard, green, blue and more -- and we'll have them all!

The faces are artistic, whimsical, romantic, colorful, sophisticated -- with something for everyone. They're absolutely a must have and must see accessory this season!

Cartise

For 35 years the fashions of Montreal-based Cartise have been coloring the lives of stylish women, and we see no signs of them fading away anytime soon!

Cartise started as a missy dress collection in 1975 and has since expanded into a younger contemporary line that now includes dresses, sportswear, blouses, sweaters, t-shirts, denim and outerwear. Season after season, Cartise continues to bring elegance and novelty to life with a special flair.....and Willow Tree brings it to you!

Cartise caters to women who want stylish design without the trauma of having to fit into traditional designer cuts. This passion for "real" fashion can be credited to three key individuals at Cartise: Co-Presidents and identical twin brothers, Gadi and Sharoni Padan - and their head of design, Amy Wu.

They know that women want to look incredible and want to walk into a room wearing something unique to them.

Ask us to show you the latest Cartise items next time you visit us!

Dansko - a Willow Tree Favorite

When wife and husband team, Mandy Cabot and Peter Kjellerup discovered their perfect barn shoe in a tiny shop in Denmark, they just had to share the shoes with their friends. When their friends tried them on, they told their friends. And just like that, a shoe company was born.

Today, Dansko sells more than just the original clogs, but also heels, boots, sandals, wedges and flats . Every style features the Dansko DNA - materials and construction carefully selected to promote good foot, leg and back health.

A few tidbits about the company: In 1992 the American Podiatric Medical Association awarded Dansko its FIRST seal of acceptance for the stapled clog. That particular style is so popular with health professionals, retailers, hair dressers, salon workers, and restaurant staff. If you are on your feet a lot - Dankso is a great shoe for you! Your feet will thank you!

In 2010, Dansko won their fifth Footwear Plus Award for Excellence in Design in the women's comfort category.

2011 brings even more news. In addition to the amazing quality and comfort of the line, the new updated, edgy styles are perfect for any outfit.

We just love them...and know you will too!

Kathy Van Zeeland

We are so excited to welcome Kathy Van Zeeland to the Willow Tree.

Kathy Van Zeeland understands that few things are more important to a woman than her handbag. It’s not just an accessory: it is an essential part of her every outfit, a crucial element that helps her keep it all together.

Forever searching for that seamless combination of fun, function, and fashion, Kathy works with exclusive materials to bring her always on-trend designs to the everyday woman.

With hardware designed by in-house artists and uniquely fashion-forward patterns that cannot be found anywhere else, every bag is the product of Kathy’s boundless creativity and her devotion to exceptional quality at accessible prices.

Whether you’re at work or on the town, on the run or on the scene, your Kathy Van Zeeland bag means you’re never going to be just one of the crowd.

Isn't this Mr. Postman Satchel graphic print darling? I think it's the PERFECT "Easter gift" for the girl in your life. I know MY girls are going to lvoe them!

Destination Wedding? 2nd Wedding?

We get a lot of brides-to-be in the store looking for something special and somewhat "bridal" to wear to their destination wedding. Here you see two simple, elegant dresses that would be ideal for a destination wedding, rehearsal dinner, bridal shower or elopement. We've got more coming, too! Come on in and let our fashion consultants help you put together a fabulous look for YOUR special day!

Miraclebody Jeans * One of Oprah's 2010 Picks * Now at Willow Tree

New Styles & Patterns From Donna Sharp!

What makes Donna Sharp, Inc. so special? Beautiful designs, quality handcrafting and attention to detail are our trademarks.

A Kentucky native and 5th generation quilter, Donna Sharp selects her own fabrics and applies her unique gift for color and design to this traditional American art form making each handbag and accessory a stunning success.

Donna Sharp features twice the normal stitch rate, adding strength, beauty and value to each item. Superior quality fabrics showcase unique colors and textures blending traditional favorites with innovative styles.

From small piecing to intricately detailed borders and reversible backing, Donna’s gift for design is evident every step of the way. Donna Sharp quilted bags are true heirloom quality from start to finish.

Come in and see the new messenger bag, the great duffle and handbags. The attention to detail is incredible. The colors are so vibrant and different. You'll love them!

Dansko

Every day, our feet make hard contact with unforgiving surfaces. Many Dansko devotees work in professions that require long hours on their feet such as food service, healthcare, retail, teaching and the airline industry, to name just a few. And, Dansko shoes are designed not only to help you survive your day, but help you love your day!

Dansko shoes are known and loved for their suitability to demanding work environments and each season they expand their extensive collection by adding new styles, collections and interesting upper materials. These change each season and some are only available as limited editions.

Come check out what’s new at Willow Tree. We've got two new styles in already - and are expecting many more! They're great looking and as comfortable as you expect a Dansko to be!

Thymes is Rooted in Botanical Tradition

The Thymes story starts with fragrance. Impossible to capture and hold in your hand, fragrance is real, powerful and evocative. It captivates and inspires.

What makes a Thymes fragrance? Start with a scent that’s fresh and clean; instantly familiar yet remarkably engaging; complex yet never overpowering; blended in a unique way for how we live our lives today.

It’s a fragrance used or worn every day. You wake up to it, wash with it and wear it on your skin. You wear it for yourself, not for others.

Come in and be transformed by Lavender, Goldleaf, Azur or Eucalyptus. Try the hand and body lotion, hand creme, bath salts, body wash, hand wash - and more!

You'll be hooked!

How Do I Care For My Brighton Eyewear?

To clean the lenses use an optical microfiber cloth to remove any build-up.

To keep your glasses in the best condition possible store them away in a protective case when not wearing. Also during those hot summer months try not to store your glasses in the car.

What Metals Are Used to Create Brighton Jewelry?

Brighton jewelry is created through a multi-step process that begins with a designer's hand sketch. Each piece is cast in solid brass or zinc alloy and is lavishly dipped in pure silver. Since silver has a natural tendency to tarnish (oxidize) and scratch, we add a protective layer of lacquer to assist in retarding this typical occurrence.

Brighton earring posts, French wires, and lever backs are composed of sterling silver (925). Clip on earrings are not sterling silver, they are stamped brass with a plating finish.

Brighton does manufacture certain ring styles with sterling silver. These rings will have the stamp of 925 on the inside.

How Do You Clean Brighton Jewelry?

What is great about Brighton jewelry is the protective lacquer finish that can keep tarnishing at bay. All you need to do is wipe down your piece with a dry, 100% cotton cloth to remove any impurities that may have gathered when wearing.

Just a few tips to ensure the lacquer finish remains intact. Please keep your piece away from water, jewelry cleaners, silver cleaners, treated polishing cloths, perfumes, hairspray, lotions, hand-sanitizers and make-up. Any of these items can damage the protective lacquer and cause tarnishing to occur. Have your Brighton piece be the last item you put on in the morning. It is also best to tuck your cherished item away when not wearing.

Spring Color Palette

Emphasize your beauty through the color you wear.

Find inspiration in the world of flowers....gold, bronze and all warm metallics.

Pantone's forecast for Spring/Summer 2011 offers seasonal inspiration for women's fashions. Their current palette includes coral, pea pod, beeswax, silver peony, russet, regatta, blue curacao, lavender and silver cloud!

Keep your eyes on the Willow Tree and you'll see all of the above arriving each day!

We're excited to welcome SPRING 2011 to the store and look forward to welcoming our great customers in after a very snowy winter!