In the world of fashion, people can be put on a bell curve and described in one of five ways: fashion innovators, fashion leaders, the masses, late adopters, and fashion laggards. Their names are exactly as they sound. The fashion innovators are the first to start a trend, and its no surprise that they would live in the trendiest cites: New York, LA, Paris, Milan, London. Next come the fashion leaders, followed by mass adoption from the general population, and then the late adaptors and laggards. There are a variety of factors that tie into where one falls on the bell curve, including their demographic location, age, and most importantly their interest in fashion. The Midwest is notorious for falling in the middle of the curve. Here in Michigan, we are typically regarded as average when it comes to fashion. But something important in last few years has started to happen: Detroit is trending.
Dubbed as “The New Brooklyn”, the Detroit brand is growing and Downriver, MI has a prime spot right outside the city. Companies like The Detroit Garment Group have brought fashion to Michigan through their annual Fashionspeak conference, industrial sewing certification program, and current efforts in building a fashion incubator for young designers. Companies like Shinola have made Detroit a national luxury brand and capitalized on the city’s history. Downriver native, and world famous fashion designer, John Varvatos has supported the city by bringing his brand to Woodward Ave. And then of course there are the loyal and trendy boutiques that occupy the city and surrounding areas, like The Willow Tree and Chelsea.
Nothing brings out creativity like difficult times, and Detroit has had its fair share. The city is in a period of rebirth, and Downriver is along for the ride.
Written by our "Guest Blogger" Ms. Jamie Campbell of Central Michigan University's Fashion Merchandising and Design Program. She's also a Summer Intern at Willow Tree.