Wednesday, September 9, 2015

Elastane, Lycra, Spandex - What's it All About?

Spandex is a synthetic fiber that is known for exceptional elasticity. It's a long chain of polymer (polyurethane) and is known for its elasticity. It is stronger and more durable than natural rubber. Other names for this fabric are Lycra or Elastane. It's well known for it's ability to revert back to its original shape after being stretched. It is known as a "wonder fiber" because it can stretch more than 100% and snap right back into shape. It's estimated that about 80 percent of today's garments have a bit of spandex in them. For clothing, spandex is usually mixed with cotton/rayon/polyester or nylon.

A word of caution: Spandex can be easily damaged by heat so requires different care. Recommendations include hand washing or use of the gentle/hand wash cycle in your machine. Use mild detergent. No bleach or chlorine. No fabric softener. Don't rub the fabric together. Don't wring. No ironing. No dry cleaning.

Monday, September 7, 2015

What is Viscose?

Viscose is a type of rayon. It is a fiber made of regenerated cellulose...from green plants. It's structurally similar to cotton but is be produced from a variety of plants such as soy, bamboo, and sugar cane. 

It's been called a contradictory beast because as a manufactured fiber, it's neither truly natural like cotton, wool or silk nor truly synthetic like nylon or polyester. It's somewhere "in between".

Viscose became popular for a few reasons. The first is that it has a luxurious look and feel at an affordable price. It blends easily with other fibers. It is easy to dye and retains vivid colors very well. It's got a silk-like luster, nice drape and is softer than cotton.

It's often blended with other fabrics - like polyester.

Friday, September 4, 2015

Let's Talk About Polyester!

Polyester has a bad reputation, but really shouldn't!  Current polyester fabrics have a very nice feel. It's used a lot because it's extremely strong, durable, resilient, and resistant to creasing -keeping its shape really well. It's resistant to chemical damage. It's wrinkle, mildew and abrasion resistant, doesn't stretch or shrink and is easy to wear and care for.
Polyester is very often blended with other fibers. Garments that are 100% polyester are usually soft and smooth, almost satiny and have a little "give" to them. 
Polyester is machine washable and can be dried on the low-heat setting in your dryer. We recommend using a touch of fabric softener when washing and then drying for just a few minutes to tumble out any wrinkles - and hanging to dry. It's a quick drying fabric.
Polyester doesn't always require ironing, but you can iron on a warm (NOT HOT) setting if needed.

Wednesday, August 12, 2015

Menswear Chic - Oh Yes, It's Here

Menswear met Lady Chic and it was a marriage made in heaven. That's right, menswear with a sexy slant is "tres glam" this season. Think lady loafers and oxfords. Picture vests, boyfriend blazers, over-sized coats and white collared shirts. Such a great sleek take on boyfriend staples. Come in to Willow Tree in Downtown Wyandotte to put your own look together. Our fashion consultants are so happy to help you create the look that works perfectly for your taste and style and slant on any trend!


Thursday, July 16, 2015

Can You Mix Your Animal & Reptile Prints?

Our answer is yes! Why limit yourself to just one when you can wear two or even three?  But it's got to be done right. One idea is to start with a pair of jeans and a simple t-shirt. Then add one or two chic accessories to complete the look. A great scarf, clutch, jacket, or boots will look great now and keep working straight through to Fall. 

Wednesday, June 3, 2015

Now Trending: Downriver, MI

In the world of fashion, people can be put on a bell curve and described in one of five ways: fashion innovators, fashion leaders, the masses, late adopters, and fashion laggards. Their names are exactly as they sound. The fashion innovators are the first to start a trend, and its no surprise that they would live in the trendiest cites: New York, LA, Paris, Milan, London. Next come the fashion leaders, followed by mass adoption from the general population, and then the late adaptors and laggards. There are a variety of factors that tie into where one falls on the bell curve, including their demographic location, age, and most importantly their interest in fashion. The Midwest is notorious for falling in the middle of the curve. Here in Michigan, we are typically regarded as average when it comes to fashion. But something important in last few years has started to happen: Detroit is trending.
Dubbed as “The New Brooklyn”, the Detroit brand is growing and Downriver, MI has a prime spot right outside the city. Companies like The Detroit Garment Group have brought fashion to Michigan through their annual Fashionspeak conference, industrial sewing certification program, and current efforts in building a fashion incubator for young designers. Companies like Shinola have made Detroit a national luxury brand and capitalized on the city’s history. Downriver native, and world famous fashion designer, John Varvatos has supported the city by bringing his brand to Woodward Ave. And then of course there are the loyal and trendy boutiques that occupy the city and surrounding areas, like The Willow Tree and Chelsea.

Nothing brings out creativity like difficult times, and Detroit has had its fair share. The city is in a period of rebirth, and Downriver is along for the ride.  

Written by our "Guest Blogger" Ms. Jamie Campbell of Central Michigan University's Fashion Merchandising and Design Program. She's also a Summer Intern at Willow Tree. 

Sunday, May 31, 2015

Want Your Wardrobe to Bloom and Grow?

Do you need to know how to get your wardrobe to flourish? It's so easy and you need not look any further than WILLOW TREE in Wyandotte. 
Their buyers have seen "flower power" all over the runways and showrooms when planning for Spring 2015. Floral patterns were everywhere....and now they're HERE. Blossoms, muted florets, colorful blooms and mixed prints!  You'll see florals everywhere. From bright printed canvas shorts to dainty florals on a chiffon blouse -- to the super-cute cabbage rose print on footwear, Willow Tree has plenty of options to "plant in your closet" now.

Come play dress up with us!

Wednesday, May 20, 2015

Black and White - the New Trend? Hmmmm

O.K., we KNOW it's not completely accurate to call black and white a new trend since it literally never goes out of style, but it looks so good this season. The prints are fabulous, the silhouettes so interesting. Take a look for yourself!

Wednesday, April 29, 2015

New Trend? Not For OUR Customers!

Some call it BoHo, Others Call it "Hippie Chic". Whatever you call it, Willow Tree customers have long embraced the looks that seems to step right out of  the 1970s.  Light, flowy and bohemian. This great looking style is STILL hot - and available at Willow Tree in historic Downtown Wyandotte! Call us at 734-282-8231!

Saturday, April 18, 2015

Another Trend That Continues...With a Twist!

Let's talk about jumpsuits.  Dressy jumpsuits were introduced over the past couple of seasons and they've been pretty well received. Even Willow Tree customers have loved a couple of them we've had! 

They're gaining popularity, that's for sure. But this year, designers have shaken it up a bit more and taken inspiration from the "world of industry" to create fashion-forward utilitarian looks with a "couture edge" like leather belts, extra long zippers and oversized buttons. They say that the jumpsuit is set to be the uniform for the chic and sophisticated this season. What do you think? Is Wyandotte ready for them? Are YOU?