Small Business Saturday is a counterpart to black Friday and Cyber Monday, which feature national chains, "big box" and e-commerce stores. By contrast, Small Business Saturday encourages holiday shoppers to patronize "mainstreet" shopping districts, "mom and pop" shops, the small and local independents businesses that are the fabric of any community...like Wyandotte. Small Business Saturday was started by American Express in 2010.
It was such a fantastic way to introduce the importance of shopping local to the masses. There is even a Twitter hashtag #SmallBusinessSaturday that continues to be used to promote small businesses on any and all Saturdays -- NOT just the Saturday after Black Friday. Willow Tree and Chelsea are proud to have been on board with this great National campaign since the first year and to be leaders in the "Shop Local" philosophy and movement in our community.
