Friday, February 20, 2009

Breaking News from FitFlop Biomechanical Research Team

The biomechanical backup behind FitFlop Footwear's amazing ability to reduce lower back pain is in!

Testimonials from happy, pain-free FitFlop wearers have been pouring in for over a year now, detailing everything from relief from lower back aches and plantar foot pain to reduction in pain from osteoarthritis and injured limbs.

As FitFlops were originally designed to challenge leg muscles, this was chalked up to a lucky side effect from the biomechanically aligned shoes.

But a new study from Salford University shows exactly why FitFlops make people feel so good!

In the top diagram you see while wearing an "upscale comfort shoe", the ground reaction force goes through the front of the knee but doesn't align with the spine or pelvis, causing increased stress on the lower back. (See the red line.)

In the second diagram, you see that in the FitFlop, ground reaction force goes safely behind the knee joint and directly through the pelvis, eliminating strain and stress (pain) in the lower back. (See the difference in the red line.)

Willow Tree is the ONLY retailer downriver that carries this line! We have great colors arriving regularly. Don't miss out on this fabulous shoe this season!