Independent local businesses employ a variety of supporting services, circulating money throughout and strengthening the local economy. They hire local architects, designers, cabinet shops, sign makers, and contractors, Local accountants, insurance brokers, computer consultants, attorneys, and advertising agencies help run them.
Dollars spent at community-based merchants create a multiplier effect in the local economy that typically amounts to three times that of a chain. Studies have shown that for every $100 spent at a chain, only $15 remains in the community while $45 remains when spent with home town businesses.
When people realize that they help their own local community when they choose Michaelangelos Italian Bistro over Olive Garden - or Total Health Food over GNC - or Chelsea Menswear and Tuxedos over Mens Wearhouse - or Willow Tree over Chicos - it seems like a "no brainer", right?
